Opel plans to issue 23 new items in 2016

May 2, 2014 at 4:15 pm

Company intends to make his own words, “the biggest leap in the European automotive industry.” Vice – president of the concern General Motors, as well as the head of its European branch Steve Hirskyy revealed details of a radical 10 – year plan to revive the Opel brand in Europe. Despite million cars sold last year, General Motors has lost about 15 billion dollars over 10 years of owning Opel, and a new strategy called “Drive 2022″ aims to achieve profitability brand already by mid-decade.

Opel mark Pic

Opel mark Pic


The plan is quite simple in its essence – to increase revenues, reduce costs. However, this share offers Hirskyy conceived in 3 phases. First – is the optimization of production costs, and improve brand reputation (which in Germany is quite boring). The second step will be a thorough match supply and demand, as well as the launch of additional equipment in collaboration with the Alliance PSA. In addition, Opel intends to enter the top 5 brands that most consumers are satisfied.

Image of Opel

Image of Opel

However, none of the stages will be possible without proper cars on the market. “Strengthening of the brand – it’s great, but we need the right product to achieve success,” – said Hirskyy. Globally, in the period from 2013 to 2016 Opel intends to release 23 new models and 13 engines, as new items will arrive within 6 years after this period.

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