“Opel” leaves the Chinese market

May 8, 2014 at 6:53 pm

Company Opel, which is part of the corporation General Motors, announced plans to leave the Chinese market in 2015 year. Activities of the German manufacturer will be discontinued due to poor sales.

Opel Insignia China image

Opel Insignia China image


While virtually all car companies are trying to take his new niche in the automotive market China, Opel decided to roll their sales. The decision is not without logic. Over the past year and three months of this year, China had implemented only 4365 cars on the background of 810,000, sold under the brand Buick, which also belongs to GM. According to Opel CEO Karl – Thomas Neumann, this is a decision that was long overdue.

Photo of Opel

Photo of Opel

Further promotion of the Opel brand in China and the expansion of its distribution network could cost the company hundreds of millions of euro. Instead, the German manufacturer wants to invest 245 million euro in its main plant in Rüsselsheim, Germany. Information about this project will be available by the end of this year. In the same enterprise Opel plans to launch another model, which will be sold in the U.S. under the brand Buick. Its production will begin in the second half of this decade. Opel output from the market of China is part of a strategy to reorganize General Motors brand. Late last year, the Detroit automaker announced that it will stop in Europe for sale Chevrolet, to be able to focus on the development and promotion of its European brands – Opel and Vauxhall.

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