Opel is preparing to challenge the Dacia

August 6, 2014 at 8:23 pm

Opel plans to release a whole range of brand new affordable cars that will be united by a common brand and will be located in a price category Dacia. This was reported by Automotive News Europe, a source close to the European headquarters of General Motors. He explained that the way Opel intends to fill the gap, which is formed at the end of 2015 after the departure of Chevrolet Europe. As a new brand will be called, is not yet known.

Photo of Opel

Photo of Opel


Recall that the decision to turn the operation Chevrolet and thereby leave the Europeans without the most cost representatives of GM was made in the past year. American auto giant in the last 12 years in the Old World lost a huge amount – about $ 18 billion – and is currently conducting a large-scale multi-stage reform of its European operations. For example, before it became known that the general manager for Europe will be a completely new organization Opel Group GmbH with a staff of 100 people, which among other things will take under his wing Cadillac.

Opel mark image

Opel mark image

As for the new “national” brand Opel, then, in addition to Dacia, its rivals in Europe will Skoda and Datsun. Most likely, the first model of the brand will be a compact hatchback. We think that the first concept can be seen already in the Geneva-2015 or later.

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