New Face for Opel ADAM from Valentino Rossi

February 22, 2013 at 12:51 pm

To advance the great new model of Opel in the Apennines Adam hatchback got a new face for its advertising campaign from the marketing division of Opel Italy, who decided to choose a well-known around the world and at home megapopular motorcycle racer Valentino Rossi, whose fans have named him with the respectful nickname Doctor.

2013 Opel Adam

2013 Opel Adam Valentino Rossi Photo

By the way, the role of the “marketing face” for the Doctor is not new: a couple of years ago he had a chance to play it against another car – Honda Civic. Recall that the world premiere of the compact city-car Opel ADAM was held last September at the Paris International Motor Show (Mondial de l’automobile de Paris – 2012). According to the director, Roberto Mateuchchi Opel Italy, the choice of the new entity was not random: “Valentino Rossi is calm, cheerful, slightly irreverent, always in motion, just like our Opel ADAM. At the same time, he is very thorough, careful and act with maximum precision, just as engineers of Opel, who are the major advantage of our cars. Choice of Valentino Rossi is a clear sign of our desire to create a new image for our cars, still continuing to keep the focus on the precise work of German engineers. ”

2013 Opel Adam Valentino Rossi

2013 Opel Adam Valentino Rossi Pic

Valentino expressed (quote): “I immediately felt confident in Opel ADAM, and not just because of its design, accessories and technology. I think the individual potential of this car with its thousands of inclusions is just incredible. I do not know the exact number, but more than enough for everyone to create their own ADAM ».

categoryCategories: Models